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07/19/2004: "Long Distance Drive Thru"

Via Dr. Tabarrok, a Cape Giradeau, MO, McDonald's is using a call center in Colorado to take drive through orders. Already fast order taking has improved 32 percent, with fewer errors. Dr. Tabarrok notes that this is "an interesting illustration of why a decentralized, capitalist system furthers innovation", and that "It's from small improvements like this that a productivity miracle is born."